Meet our San Francisco Property Management Team

Expert San Francisco Property Management for Residential Properties since 1998

Property Management Systems was founded in 1998, by Michelle L. Horneff-Cohen, a licensed real estate broker who has been working in the San Francisco housing industry since the mid-’90s. What began as a small consultancy grew into a full-service firm staffed by a team of skilled professionals. Together, the Property Management Systems team has managed and leased thousands of residential units throughout San Francisco.

Our foundation of success is built upon our four cornerstones of Excellence, Education, Consistency, and Community. As enduring advocates for and within our industry, we are dedicated to sharing our expertise with a spirit of generosity.

We’re a Team

Property Management Systems was founded in 1998 by Michelle L. Horneff-Cohen, a licensed real estate broker who has been working in the San Francisco housing industry since the mid-’90s. What began as a small consultancy has grown into full-service firm staffed by a team of skilled professionals. Together, the Property Management Systems team has managed and leased thousands of residential units throughout San Francisco.

Continuing education is a priority of ours. All employees take the San Francisco Apartment Association’s CCRM series of classes – which is essentially a Landlord 101 class for San Francisco landlords. We attend meetings of the Professional Property Managers Association of San Francisco (PPMA) as well as conferences held by the National Association of Residential Property Managers (NARPM). The rules and regulations in our industry are constantly changing, and we keep ourselves updated on all new rules, regulations, and best practices.

Meet our Founder

Michelle L. Horneff-Cohen
Broker, CCRM, MPM®, RMP®
Owner/Property Manager

Michelle Horneff-Cohen began her property management career as an on-site residential manager in 1995, and has since become a seasoned residential rental-housing consultant, property manager, mediator, expert witness, and petition specialist. She has particularly extensive experience with the San Francisco Residential Rent Stabilization and Arbitration Board.

Michelle is a Licensed Real Estate Broker and is the past President of the Professional Property Management Association of San Francisco, having previously served as the association Executive Director from 1999 to 2004, and the Political Affairs Director from 2004 to 2006. She holds, with Superior Achievement, the California Apartment Association’s prestigious California Certified Residential Manager Certification (CCRM) and has instructed the CCRM series for California Apartment Association chapters and divisions throughout Northern California for over 18 years. In addition, she has developed and instructed seminars and workshops for the California State Chapter of the National Association of Residential Property Managers (CALNARPM), the Professional Property Management Association of San Francisco (PPMA), and currently for the San Francisco Apartment Association (SFAA). She is also a guest speaker for real estate classes at City College of San Francisco each term.

Michelle is also involved with the National Association of Residential Property Managers (NARPM®), having participated for a number of years at the national level on the Communications, Education, Marketing, and Convention Committees. She received NARPM®’s distinguished Residential Management Professional (RMP®) designation during the 15th Annual National Convention in Hawaii in September 2003, and received her Master Property Manager (MPM®) designation at the Annual National Convention in Seattle in October 2010. At the California State level, she was an original and founding Steering Committee member in 2002 involved with the Board of Directors for CALNARPM and served as the association President from 2008 to 2009.

Locally, Michelle sat as a member on the the San Francisco Chamber of Commerce Board of Directors, the Board of Directors for the San Francisco Apartment Association, and is a founding member of the Board of Directors for the San Francisco Housing Foundation. She held the real estate seat on the San Francisco Lead Poisoning Prevention Citizens Advisory Committee from 1999 to 2004, and also served as the Vice Chair on the City College Citizens Bond Oversight Committee from 2005 to 2009 and was President of the City College Real Estate Advisory Board. Because Michelle believes in the power of small businesses, she also sat on the Yelp Small Business Advisory Committee for five years and the Sterling Bank Advisory Committee for two years.

Co-Founder

Joanne Horneff, CCRM
Maintenance Coordinator

Joanne Horneff was a co-founder of Property Management Systems in 1998. As a highly capable and organized Licensed Real Estate Agent, Joanne held many roles and handled many responsibilities within the company previous to her current position as Maintenance Coordinator. Her keen sense of diplomacy allows her to balance owner and tenant needs while facilitating all maintenance requests. Joanne, in addition to being a Licensed Real Estate Agent, holds the California Certified Residential Manager (CCRM) designation with the California Apartment Association and a Certificate in Real Estate from City College of San Francisco.

Our Team

A few years back we decided to be early adopters by utilizing virtual assistants instead of attempting to hire overpriced and under qualified staff of the San Francisco Bay Area. We found it quite troublesome to find the right fit for our small office and decided to think outside the box. This is when we decided to hire team members virtually. Wow! You might think – so did we! However, today this model has assisted in our continued success and growth. This is what enables us to offer competitive rates for our services while at the same time a high quality experience for our clients.

The team there is great – Kris, Irene, and Nikisha are on it! This company has greatly improved over the years and they reach out within 24 hours or less when you submit a maintenance request or issue and get it fixed.

Alyse O.

Areas We Serve

  • San Francisco
  • Atherton
  • Belmont
  • Brisbane
  • Burlingame
  • Colma
  • Daly City
  • East Palo Alto
  • El Granada
  • Foster City
  • Hillsborough
  • Half Moon Bay
  • La Honda
  • Loma Mar
  • Los Altos
  • Menlo Park
  • Millbrae
  • Mountain View
  • Pacifica
  • Palo Alto
  • Pescadero
  • Portola Valley
  • Redwood City
  • San Bruno
  • San Carlos
  • San Mateo
  • South San Francisco
  • Sunnyvale
  • Woodside
A map of Property Management Systems' service area; showing San Francisco, San Mateo, Mountain View, and other Bay Area locations.
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Property Management Systems

424 Hamilton Street, San Francisco, CA 94134
(415) 661-3860 | (415) 661-5902
info@pms-sf.com
CALBRE # 01313323